Spotify has launched Spotify for Artists for a select group of independent artists. The new tool, launching in beta to a few hundred artists and set to expand, will allow artists to upload their music to the platform directly, without the need for a record label or distribution agreement.
Artists will be able to upload as much music as they want, as often as they want. According to senior product lead Kene Anoliefo, "(Spotify) thinks that can open up a really interesting creative space for artists to begin sharing their music to their fans on Spotify."
Publishing artists will receive 50% of Spotify's net revenue on uploaded music and keep 100% of royalties on that music.
The platform was built with transparency in mind. Artists will be able to track payments in real time and project future payments.
"One of the things we've heard from the tests is this level of transparency really helps artists be able to plan and budget for the future as well as connect their overall performance on Spotify -- how their music is performing, how their fans are discovering their music," said Anoliefo.
With artists now able to directly upload music for free without having to pay distributors, Spotify expects an influx of content from up-and-coming artists.
More artists creating more music for everyone to enjoy? We're in.